Privacy Policy of Squiggles by Charlie

Last Updated: June 28, 2025

At Squiggles by Charlie, we are committed to protecting your privacy and that of your children. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit or make a purchase at squigglesbycharlie.com (the "Site"). By using our Site, you agree to the practices described in this policy.

1. Information We Collect

We collect various types of personal information to provide you with our products and services. The information we collect and why we need it includes:

Personal Identifiers: Your full name, email address, phone number, and shipping and billing addresses. These data are essential to process your orders, manage deliveries, and communicate with you about your purchases.

Payment Data: Your credit card information or billing details. This information is necessary to securely process your transactions and prevent fraud.

Device and Browsing Data: Your IP address, cookie data, browser type, time zone, web pages or individual products you have viewed, referring websites or search terms, and how you interact with our Site. We collect this data for site functionality, analysis, fraud prevention, and to improve your browsing experience.

User-Generated Content: If applicable, any comments, reviews, or files you upload to our Site.

Purchase History and Preferences: Information related to your past purchases, clothing sizes, and style preferences. We use this data to personalize your experience and offer relevant product recommendations.

Legal Basis for Processing: We process your personal information based on the following legal grounds:
- Consent
- Contract execution
- Legitimate interest
- Compliance with legal obligations

2. How We Use Your Personal Information

We use the personal information we collect for various purposes, including:
- Order fulfillment
- Customer communication
- Fraud prevention
- Personalization and improvement
- Marketing and advertising (only with your consent)
- Analytics and statistics

3. Sharing Your Personal Information with Third Parties

We share your personal information with trusted third parties to operate our business:
- Payment processors (e.g., Shopify Payments)
- Shipping carriers
- Analytics providers (e.g., Google Analytics)
- Advertising partners (with your consent)
International Transfers: Some data may be transferred to servers outside your country, including the U.S. We implement appropriate safeguards such as Standard Contractual Clauses.

4. Your Privacy Rights

You have the right to:
- Access your data
- Rectify it
- Request deletion
- Object to or restrict processing
- Request portability
- Withdraw your consent
- File a complaint with a competent authority

You may exercise your rights by writing to: privacy@squigglesbycharlie.com

5. Cookies and Tracking Technologies

We use cookies and similar technologies for:
- Site functionality
- Behavioral analytics
- Personalized advertising (with your consent)

You can manage your preferences through our cookie banner or via your browser settings.

6. Children's Privacy

Our Site is not intended for children under:
- 13 years (U.S.)
- The minimum age applicable in your country (e.g., 14 or 16 in some European countries)

If you believe a minor has provided us with data without your consent, please contact us.

7. Data Security

We protect your data through:
- HTTPS protocol
- Firewalls and encryption
- Multi-factor authentication
- Security audits
- Deletion of non-essential data

8. Data Retention

We retain your information as long as necessary to fulfill our legal, contractual, and operational obligations. Retention periods vary by data type:
- Billing data: 5 years
- Behavioral analytics: 6 months
- Inactive accounts: 12 months

9. Changes to This Privacy Policy

We may update this policy. Significant changes will be communicated by email or on the Site. We encourage you to review it periodically.

10. Contact Us

If you have questions, contact us at:
- Email: privacy@squigglesbycharlie.com
- Phone: +1 (305) 360-1427
- Mailing address: 5167 NW 74th Avenue, Miami, FL 33166 USA